loveph Privacy Policy

At loveph, your privacy matters as much as your gaming experience. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use it, and the rights you have over your information as a player on the loveph platform.

Last Updated: January 1, 2026

Your Privacy at a Glance

Bank-Grade Encryption

All data transmitted between your device and the loveph platform is protected using SSL/TLS encryption — the same standard used by major Philippine banks like BPI and BDO. Your personal and financial information is never sent in plain text.

Data Minimization

loveph only collects the personal data that is strictly necessary to operate your account, process transactions, and comply with Philippine regulatory requirements. We do not collect data for its own sake — every data point has a clear, lawful purpose.

Your Rights Under the DPA

As a Filipino player, you are protected by the Data Privacy Act of 2012 (Republic Act No. 10173). loveph fully respects your rights to access, correct, and request deletion of your personal data held on our platform.

No Unauthorized Sharing

loveph does not sell, rent, or trade your personal data to third parties for marketing purposes. Data is only shared with trusted service providers who are contractually bound to protect it, or where required by Philippine law and regulatory authorities.

Transparent Cookie Use

loveph uses cookies and similar technologies to keep you logged in, remember your preferences, and improve platform performance. You can manage your cookie preferences at any time through your browser settings or the loveph cookie consent tool.

Marketing Opt-Out

loveph will only send you promotional communications if you have opted in to receive them. You can withdraw your marketing consent at any time by updating your communication preferences in your loveph account settings or by contacting our support team.

Table of Contents
  1. Introduction and Scope
  2. Data Controller Information
  3. Personal Data We Collect
  4. How We Collect Your Data
  5. Legal Basis for Processing
  6. How We Use Your Personal Data
  7. Sharing Your Personal Data
  8. Cookies and Tracking Technologies
  9. Data Retention
  10. Data Security
  11. Your Rights Under the Data Privacy Act
  12. Children's Privacy
  13. Changes to This Privacy Policy
  14. How to Contact Us

This Privacy Policy ("Policy") describes how loveph ("loveph," "we," "us," or "our") collects, uses, stores, and protects the personal data of individuals ("you," "your," or "Player") who access or use the loveph online gaming platform at https://loveph.app, including all associated mobile applications, games, promotions, and customer support services (collectively, the "Platform").

loveph is committed to protecting the privacy and personal data of all Filipino players in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and the guidelines issued by the National Privacy Commission (NPC) of the Philippines. This Policy applies to all personal data processed by loveph in connection with your use of the Platform, regardless of whether you are a registered player or a visitor browsing the site.

By registering an account on loveph or continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please discontinue your use of the loveph Platform immediately.

loveph is the data controller responsible for the personal data collected through the Platform. As data controller, loveph determines the purposes and means of processing your personal data and is accountable for ensuring that such processing complies with applicable Philippine data protection law.

If you have any questions, concerns, or requests relating to your personal data or this Privacy Policy, you may contact the loveph Data Protection Officer (DPO) at:

loveph collects the following categories of personal data in connection with your use of the Platform:

Category Examples Purpose
Identity Data Full name, date of birth, gender, nationality, government-issued ID number Account registration, KYC verification, age verification (21+)
Contact Data Email address, mobile number, home address (city/province) Account communication, support, regulatory compliance
Financial Data GCash number, PayMaya account, bank account details (BPI, BDO, Metrobank), transaction history Processing deposits and withdrawals, fraud prevention, AML compliance
Gaming Data Bet history, game preferences, session duration, win/loss records, bonus usage Platform operation, responsible gaming monitoring, personalization
Technical Data IP address, device type, browser type, operating system, login timestamps Security monitoring, fraud detection, platform optimization
Communications Data Customer support chat logs, email correspondence, feedback submissions Support resolution, quality assurance, dispute handling
Marketing Data Communication preferences, promotional opt-in/opt-out status Sending relevant promotions and offers (with your consent only)

loveph collects personal data through the following means:

  • Direct Collection: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting customer support, or participating in promotions on the loveph Platform.
  • Automated Collection: Technical data collected automatically when you access the Platform, including through cookies, web beacons, log files, and similar tracking technologies. This includes your IP address, device identifiers, and browsing behavior on the Platform.
  • Third-Party Sources: Data received from payment processors (such as GCash and PayMaya), identity verification service providers, fraud prevention services, and regulatory authorities where required by law.
  • Publicly Available Sources: In limited circumstances, loveph may collect data from publicly available sources for the purpose of verifying your identity or complying with anti-money laundering obligations.

loveph processes your personal data on the following legal bases under the Data Privacy Act of 2012:

  • Contractual Necessity: Processing is necessary to perform the contract between you and loveph — specifically, to operate your account, process transactions, and deliver gaming services.
  • Legal Obligation: Processing is required to comply with applicable Philippine laws and regulations, including anti-money laundering (AML) requirements, PAGCOR regulatory obligations, and tax reporting requirements.
  • Legitimate Interests: Processing is necessary for loveph's legitimate interests, including fraud prevention, platform security, responsible gaming monitoring, and improving the quality of our services, provided these interests are not overridden by your rights and freedoms.
  • Consent: For marketing communications and non-essential cookies, loveph relies on your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

loveph uses your personal data for the following purposes:

  • Creating and managing your loveph player account;
  • Verifying your identity and age (21+ requirement) in compliance with Philippine gaming regulations;
  • Processing deposits and withdrawals via GCash, PayMaya, BPI, BDO, Metrobank, and other supported payment methods;
  • Providing customer support and resolving disputes;
  • Detecting, investigating, and preventing fraudulent activity, money laundering, and other illegal conduct;
  • Monitoring gaming activity for responsible gaming purposes, including identifying signs of problem gambling;
  • Personalizing your gaming experience and recommending relevant games and promotions;
  • Sending you transactional communications, including account notifications, deposit confirmations, and security alerts;
  • Sending you marketing communications about loveph promotions, bonuses, and new games, where you have opted in to receive such communications;
  • Complying with applicable Philippine laws, regulations, and regulatory reporting obligations;
  • Improving the loveph Platform through analytics and performance monitoring.

loveph does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:

  • Payment Processors: GCash, PayMaya, BPI, BDO, Metrobank, and other payment service providers, for the purpose of processing your deposits and withdrawals.
  • Identity Verification Providers: Third-party KYC and identity verification service providers engaged to verify your identity and age in compliance with regulatory requirements.
  • Fraud Prevention Services: Specialist fraud detection and prevention service providers who assist loveph in identifying and preventing fraudulent activity on the Platform.
  • Technology Service Providers: Cloud hosting, data storage, and IT infrastructure providers who process data on loveph's behalf under strict data processing agreements.
  • Game Providers: Third-party game developers and software providers whose games are available on the loveph Platform.
  • Regulatory Authorities: PAGCOR and other Philippine regulatory bodies, law enforcement agencies, and government authorities, where required by law or regulatory obligation.
  • Legal and Professional Advisors: Lawyers, auditors, and other professional advisors who provide services to loveph under obligations of confidentiality.
  • Business Successors: In the event of a merger, acquisition, or sale of all or part of loveph's business, your personal data may be transferred to the acquiring entity, subject to the same privacy protections.

All third-party service providers engaged by loveph are contractually required to implement appropriate technical and organizational measures to protect your personal data and to process it only in accordance with loveph's instructions and applicable data protection law.

loveph uses cookies and similar tracking technologies to enhance your experience on the Platform, maintain your login session, remember your preferences, and analyze Platform usage. Cookies are small text files stored on your device when you visit the loveph website.

Types of Cookies We Use:

  • Essential Cookies: Required for the Platform to function properly, including keeping you logged in and processing transactions. These cookies cannot be disabled without affecting Platform functionality.
  • Performance Cookies: Collect anonymous data about how you use the Platform, helping us identify and fix technical issues and improve performance.
  • Functional Cookies: Remember your preferences, such as language settings and game favorites, to provide a more personalized experience.
  • Marketing Cookies: Track your activity across the Platform to deliver relevant promotional content. These cookies are only used with your consent.

You can manage your cookie preferences through your browser settings or the loveph cookie consent tool. Please note that disabling certain cookies may affect the functionality of the Platform.

loveph retains your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable Philippine law. Specific retention periods include:

  • Account Data: Retained for the duration of your active account, plus five (5) years following account closure, to comply with regulatory record-keeping requirements.
  • Transaction Records: Retained for seven (7) years following the transaction date, as required by Philippine anti-money laundering regulations.
  • Gaming Records: Retained for five (5) years following the gaming session, to support dispute resolution and regulatory compliance.
  • Marketing Data: Retained until you withdraw your consent or request deletion, whichever occurs first.
  • Support Communications: Retained for three (3) years following the last communication, for quality assurance and dispute resolution purposes.

Upon expiry of the applicable retention period, loveph will securely delete or anonymize your personal data in accordance with industry best practices.

loveph implements industry-standard technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your device and the loveph Platform;
  • Secure data storage with encryption at rest for sensitive personal and financial data;
  • Multi-factor authentication and strong password requirements for account access;
  • Regular security audits, vulnerability assessments, and penetration testing;
  • Access controls limiting employee access to personal data on a need-to-know basis;
  • Comprehensive data breach response procedures, including notification to affected players and the National Privacy Commission where required by law.

While loveph takes all reasonable steps to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. You are responsible for maintaining the confidentiality of your loveph login credentials and for any activity conducted through your account.

As a data subject under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by loveph:

Right to Access

Request a copy of the personal data loveph holds about you, including details of how it is processed.

Right to Rectification

Request correction of inaccurate or incomplete personal data held on your loveph account.

Right to Erasure

Request deletion of your personal data where there is no legal basis for loveph to continue processing it.

Right to Object

Object to processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.

Right to Restrict Processing

Request temporary restriction of processing while loveph investigates a dispute or verifies data accuracy.

Right to Data Portability

Receive your personal data in a structured, commonly used format and transmit it to another service provider.

To exercise any of these rights, please contact the loveph Data Protection Officer at [email protected] or via live chat. loveph will respond to your request within fifteen (15) days, or within the timeframe required by the Data Privacy Act. Please note that certain rights may be subject to limitations where loveph has a legal obligation to retain your data or where processing is necessary for the establishment, exercise, or defense of legal claims.

If you are not satisfied with loveph's response to your data protection request, you have the right to lodge a complaint with the National Privacy Commission of the Philippines.

The loveph Platform is strictly intended for individuals aged twenty-one (21) years and above. loveph does not knowingly collect personal data from individuals under the age of 21. If loveph becomes aware that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete such data and close the associated account.

If you are a parent or guardian and believe that your child has provided personal data to loveph, please contact us immediately at [email protected] so that we can take appropriate action.

loveph reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, legal requirements, or Platform features. Material changes to this Policy will be communicated to you via email to the address registered on your loveph account and/or by prominent notice on the Platform.

The "Last Updated" date at the top of this Policy indicates when it was last revised. Your continued use of the loveph Platform following notification of changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Policy periodically to stay informed about how loveph protects your personal data.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by loveph, please contact our Data Protection Officer:

loveph is committed to transparency, accountability, and respect for your privacy rights under Philippine law. We welcome your feedback and are here to assist with any data protection inquiries you may have.

Your Privacy is Protected at loveph

Now that you understand how loveph protects your personal data, join thousands of Filipino players enjoying secure gaming with instant GCash deposits, fast withdrawals, and 24/7 support.

Create Your Secure Account

Must be 21+ to play. Your data is protected under the Data Privacy Act of 2012.

loveph's Commitment to Data Protection

loveph operates in full compliance with the Data Privacy Act of 2012 (Republic Act No. 10173) and the guidelines issued by the National Privacy Commission of the Philippines. We implement bank-grade SSL encryption, secure data storage, and strict access controls to protect every Filipino player's personal and financial information.

All payment processing through GCash, PayMaya, BPI, BDO, and Metrobank is conducted through secure, encrypted channels. loveph never stores your full payment credentials on our servers — all sensitive financial data is tokenized and processed by certified payment service providers.

Your gaming activity is monitored for responsible gaming purposes only, with strict confidentiality safeguards in place. loveph does not share your personal data with third parties for marketing purposes, and you have full control over your marketing communication preferences at all times.

For any questions about how loveph protects your privacy, or to exercise your rights under the Data Privacy Act, contact our 24/7 support team via live chat or email at [email protected]. We are here to ensure your gaming experience is not only entertaining, but also secure and private.